Onondaga Community College Identity & Web Site | www.sunyocc.edu

JWD designed the new identity for Onondaga Community College, including a gateway website that utilizes their internal content management system as a creative communications tool for the entire campus community.

The rebranding was an initiative of the college's President, Debbie L. Sydow, Ph.D. To make sure we were capturing a brand that felt right for the wide range of audiences the college serves, we began the project by asking students, faculty & alumni to "reimagine" the college with us. Somewhat blindsided by the notably high levels of creativity on campus, we immediately realized we were holding a gem of a brand in our hands. We took these fresh insights and went off on our own to ideate. Ideas flowed in from across campus, through our design filter, and straight back to the college's in house Marketing & IT departments. The result was an entire library of both print & web templates that reflect the college's true personality and that any department could easily access and use.